Photo by Steve Jurvetson, Licence: CC by 2.0
Amazon, quite simply, is an American e-commerce company that has erupted onto the global market in recent years, with its share price rocketing and customer base booming. Its founder Jeff Bezos has ensured that his brainchild has continued to be relevant in an ever changing market, and, as of today, Amazon not only survives, but thrives. Although other companies such as Alibaba have seen a rapidly depreciating share price, Amazon makes sure that its profits continue to soar and that it takes up an ever increasing market share, in a market that should be positively brimming with competition and fresh faces. It does this through a simple but ingenious business model, which has ensured itself a steadily growing base of regular users, who are willing to spend disposable income on items sold and marketed by Amazon. Continue reading “The surge of Amazon: What makes it so incredible?”